Launched as a Food Truck
Started the Son of Swaad journey with a humble food truck, serving soya chaap.
India's Leading Vegetarian Food Franchise &
Welcome to Son of Swaad, India’s fastest-growing Pure Soya Chaap brand built on innovation, consistency, and a unique Veg Meat concept. What started as a humble food van in Meerut has grown into a thriving network of 40+ outlets across 22+ cities, serving customers who love flavourful vegetarian food without compromise.
Why Entrepreneurs Choose Son of Swaad
What is included in our Son of Swaad Franchise?
Brand Power
& Identity
• Right to use Son of Swaad trademark
• Strong brand value
• Product USP support
Setup &
Operations Support
- Kitchen & Interior setup
- SOP based operations
- Staff hiring & training support
- Recipe training
- Documentation support
Marketing
Support
- Pre & Post Launch plan
- Digital & Offline branding
- Zomato & Swiggy onboarding
- Store launch assistance
Growth Support
- Supply chain support
- Business growth planning
- Area manager support
- Customer feedback monitoring
Services We Provide
To Our Clients
Location Survey & Feasibility Team
Before launching, our team surveys your location to check sales potential, local competition, and footfall feasibility so you start with confidence
Staff Hiring & Training Support
We provide complete assistance in hiring skilled staff and training them according to our SOPs from kitchen hygiene to customer service excellence.
Area Manager Support
Every outlet is assigned a dedicated Area Manager who visits regularly (every 10–15 days) to support operations, resolve issues, and ensure things are running smoothly.
Centralized Marketing Team
From Instagram Reels to offline hoardings, our centralized team handles all your marketing, online and offline. We help generate buzz, footfall, and consistent local brand visibility.
Feedback Calling System
After each customer visit, our team follows up with a call to get honest feedback. These insights help you improve service and build long-term customer trust.
Start Your Own Son of Swaad Franchise Today !!
COMPANY TIMELINE
First Dine-In Restaurant
From wheels to walls—opened our first restaurant, bringing consistent quality, hygiene, and a wider North Indian + fusion chaap menu.
Entered Franchising
Introduced a scalable QSR model with centralized marketing, supply chain, and training to help partners grow locally.
40+ Outlets & Counting
Today, Son of Swaad operates 40+ outlets across India—known for pure soya chaap, bold flavours, and quick service that feels right.
Son of Swaad Franchise Models
Our Franchise Owners
Feedback
We’ve been operational in Khatauli for a long time now, and I can proudly say this is one of the best business decisions I’ve made. The taste speaks for itself, and the repeat customers prove it. The team helped us at every step, right from setup to running offers.
Rishab Jain
Starting a Son of Swaad outlet in Karnal was not just a business decision for both of us, it was a belief in a brand that stood for purity, quality, and powerful customer connect. From the day we signed up, the support from the central team has been phenomenal, be it location survey, staff hiring, kitchen setup, or Zomato-Swiggy onboarding. As co-partners, we’ve seen how two minds aligned on a common goal can truly grow together. Our outlet has received overwhelming love from Karnal locals, and a major credit goes to the centralized marketing efforts and timely visits by the area manager. The feedback calling system also helped us improve consistently.
Mr. Buta Singh & Mr. Jatin Singh
Son of Swaad gave me more than just a business, it gave me a community. The response in Modinagar has been overwhelming, especially for our chaap varieties. The support from the brand has been top-notch, both in marketing and training.
Brijesh Arora
FAQ
Find Out Answers Here
Yes, absolutely! Once your outlet location is finalized, our team helps you with end-to-end staff hiring, training, and onboarding. From chefs and kitchen staff to service boys, we make sure your team is trained to follow brand SOPs, hygiene protocols, and customer service standards so your outlet runs like a pro from day one.
Yes! Son of Swaad is a 100% pure vegetarian brand. We specialize in pure soya chaap with no maida, along with a wide variety of North Indian, Chinese, and fusion veg snacks. We take pride in serving clean, healthy, and veg-only food across all our outlets.
We offer both FOCO (Franchise Owned, Company Operated) and FOFO (Franchise Owned, Franchise Operated) models.
- In FOCO, the company takes care of operations while you invest and earn a share.
- In FOFO, you handle daily operations with our full support and training.
We help you choose the right model based on your location, investment, and involvement preference.
We offer three models:
- Takeaway Model: Requires around 200–300 sq. ft. carpet area.
- Casual Dine-in: Requires minimum 500 sq. ft. carpet area.
- Dine-in Model: Requires 900+ sq. ft. carpet area.
- Casual Dine-in: Requires minimum 500 sq. ft. carpet area.
Our survey team helps assess your location to recommend the best model based on market potential and footfall
Currently, Son of Swaad operates strictly on a B2C (Business-to-Consumer) model via dine-in and takeaway formats. We do not offer a B2B supply or white-labeling model as of now, as we focus on maintaining direct quality control and brand experience for every customer.
Reach Us
74170 52099
sonofswaad@gmail.com
Our Outlet Location
Follow us:
Son of Swaad’s unique concept caught my attention and it worked! In Yamuna Nagar, the crowd instantly connected with the food. The launch support, influencer marketing, and social media content helped us build a strong start.
Ravneet Singh Franchise owner of Yamuna Nagar